Points live in the guest profile, not in a separate app
Points Hotel is part of R2 OS, the same platform that holds your Hotelier CRM. Every guest’s balance and history live in their profile, already connected to reservations, cash and payments. Nothing to integrate, nothing to sync by hand.
Loyalty is not a bolt-on module, it is part of the record
Many hotels run a points app on one side and their reservation system on the other, then spend months gluing the two together with fragile integrations. With Points Hotel that never happens: the program lives inside the same CRM where you already keep your guest data.
When you open a guest profile you see the current balance, how many points they have earned over their lifetime, how many they have redeemed and the name of your program. It is the same record where you review their reservations and their stay history. One place, one source of truth.
Everything in one profile
What your team sees when they open a guest record.
Balance and history inside the CRM
The points balance and loyalty history are part of the guest record, not a separate screen.
- Current points balance at a glance
- Lifetime points earned and redeemed
- Your program name on the record
Look up and adjust at the counter
Your front desk resolves points questions without leaving the system they already use every day.
- Look up the balance by guest phone number
- Adjust points manually, add or subtract
- No switching applications
Recognize the guest who returns
The repeat guest is your most valuable asset. The CRM shows you who is loyal and how much they are worth to your hotel.
- Identify your loyal guests
- Measure the worth of each relationship
- Decide with data, not with hunches
A guest who has already visited knows your hotel, trusts your brand and is five times cheaper to win over than a new one. When their loyalty lives in the same profile as their reservations, everyone on your team knows who they are talking to.
Per-guest control and a chain-wide view
Not every customer belongs in the program, and the choice is yours. From the CRM you can exclude a guest from the loyalty program whenever you need to, one at a time and without affecting anyone else.
If you run several hotels under the same owner, the guest record is shared between them with the proper legal basis. A guest who stays at one hotel in your group is recognized at the others, with their balance and history available to your team.
Connected by design
The difference between loyalty that lives in your CRM and a points app glued on from the outside.
| With Points Hotel | Standalone points app | |
|---|---|---|
| Where the balance lives | In the guest profile inside the CRM | In a separate database |
| Link to reservations and cash | Already connected, nothing to integrate | Needs systems glued by hand |
| Front desk lookup | By guest phone number, on the spot | Another screen, another login |
| Manual points adjustment | Add or subtract from the CRM | Depends on the external app |
| Chain-wide view | Record shared across your hotels | Each hotel on its own |
Frequently asked questions
Do I need to integrate Points Hotel with my reservation system?
No. Points Hotel is part of R2 OS, the same platform that includes your Hotelier CRM. Loyalty already lives connected to reservations, cash, CRM and payments, so there is nothing to integrate or sync by hand.
Can I exclude a customer from the program?
Yes. From the CRM you can exclude a guest from the loyalty program one at a time, whenever you need to, without affecting the rest of your guests.
Can the front desk correct a guest’s balance?
Yes. Your front desk can look up the balance by guest phone number and adjust points manually, adding or subtracting, without leaving the system.
Stop losing the guest who already visited you.
Launch your loyalty program with Points Hotel and turn every stay into the next one.